PROJECT OVERVIEW

This project delves into the realms of packaging design and branding, focusing on a conceptual product named Chilimé Hot Sauce. Developed as part of an illustration class at Wayne State University, this brand was crafted using tools such as Illustrator, Photoshop, and Procreate. Throughout the project, I explored the intricacies of label design and scaling, creating mockups for various products, and copywriting. The primary goal was to ensure marketability for a diverse audience.