PROJECT OVERVIEW

Visual Identity, World Building & Print Design
Wayne State University

Set in the imagined Republic of Lune—a realm where every being reveres the majesty of the Moon—this project centers around The Lune Festival, a ceremonial event occurring with every New Moon cycle. Developed as part of a studio course at Wayne State University, the assignment explored alternate and future realities through speculative design.

The project involved the creation of a cohesive visual identity for this fictional world, featuring a wide range of deliverables including postcards, passports, and posters. Each piece contributed to building a believable and immersive universe rooted in narrative and symbolism.

This work was selected for inclusion in the Graphic Design Senior Showcase, recognizing its conceptual strength, execution, and creative depth.