PROJECT OVERVIEW

Branding & Cultural Identity
Wayne State University

Originally developed as a marketing concept for a Design Process course at Wayne State University, Tostaduría Luna quickly evolved into a fully realized branding passion project. Inspired by the vibrant culture and visual language of my hometown, Mexico City (CDMX), the brand blends modern design sensibilities with traditional Mexican motifs to create a conceptual coffee roaster identity rooted in authenticity and storytelling.

The project involved the creation of a complete visual identity system, supported by thoughtful mockups that brought the brand experience to life. From logo development to packaging and promotional materials, this work reflects my personal connection to place and my passion for branding, illustration, and cultural design.