PROJECT OVERVIEW

Illustration & Branding Concept
Wayne State University

This project explores the intersection of packaging design, branding, and illustration through the creation of a conceptual hot sauce brand called Chilimé. Developed in an Illustration course at Wayne State University, the brand identity was brought to life using Adobe Illustrator, Photoshop, and Procreate.

The project involved designing scalable product labels, creating mockups across various packaging formats, and developing original brand copywriting to enhance market appeal. Special attention was given to label aesthetics, brand storytelling, and ensuring the design resonated with a broad, diverse audience.

Chilimé embodies a bold, illustrative style while emphasizing market-ready design and cohesive visual identity.